Your house has been on the market for eight weeks. The first two weeks were promising – viewings booked, interest building. Then... nothing. Crickets.
Your agent suggests a price reduction. "The market's telling us something," they say. But you know the price is right. You've seen what the neighbour's house went for. You've checked the comparables. The problem isn't the price.
The problem is your listing has gone stale. Listing fatigue is real. When your property sits on Rightmove or Zoopla for weeks without fresh updates, buyers assume it's overpriced, problematic, or that something's wrong with it. Even if none of that's true.
Before you slash your asking price and leave money on the table, here's how to refresh your listing and reignite interest – without changing what you're asking.
Why Listings Go Stale (It's Not Always the Price)
Buyers scroll fast. Really fast. They're looking at dozens of properties in a single sitting, and your listing is competing with brand-new ones that have just hit the market.
Here's what kills momentum:
1. Your photos look dated Did you list in winter when the garden was bare and the light was flat? Now it's spring, and every new listing has bright, sunny photos with blooming gardens. Your dark, grey images look tired by comparison.
2. You're buried in the search results Portals prioritise recently listed and recently updated properties. If you haven't touched your listing in weeks, you've dropped to page 3. No one's scrolling that far.
3. Buyers think "if it's still available, something must be wrong" Fair or not, properties that linger get stigmatised. Buyers assume there's a reason it hasn't sold. Even if the reason is just bad timing or poor marketing.
4. Your listing blends in When you first went live, your photos stood out. Now, ten other properties on your street have listed with fresh, professional photography. Yours looks standard. Forgettable.
The good news? All of this is fixable. And none of it requires dropping your price.
What Updated Photography Actually Does
Here's what most homeowners don't realise: Better photos get more clicks. When buyers scroll past your listing, they make a split-second decision based on the thumbnail image. Fresh, seasonal, well-lit photos perform better than stale, dark, or poorly composed ones. More clicks = more engagement = more viewings.
They give buyers permission to reconsider. If someone saw your listing weeks ago and dismissed it, new photos signal that something's changed. It's not the same listing anymore. It's been refreshed. Maybe it's worth another look.
They address the psychological barrier. Buyers who've mentally filed your property under "not interested" need a reason to reconsider. Updated content does that, not because the algorithm favours you, but because the presentation is genuinely better.
This is especially powerful if your original photos were:
Shot in poor weather or lighting
Taken when the property wasn't properly staged
Missing key rooms or angles
Captured in the wrong season (winter exteriors vs spring gardens)
A reshoot isn't admitting the first photos were bad. It's recognising that timing, seasons, and presentation matter – and that better marketing drives better performance.
Seasonal Updates: Why Winter Listings Need a Spring Refresh
If you listed in October and it's now March, your photos are working against you.
Winter photos show:
Bare trees and brown gardens
Grey skies and flat light
Dark interiors (shorter days = less natural light)
Properties that feel cold and uninviting
Spring photos show:
Green gardens and blooming plants
Bright, natural light flooding through windows
Outdoor spaces that feel usable
Properties that feel warm and welcoming
This isn't superficial. Buyers are visualising living in your home. Winter photos make that harder. Spring photos make it easy.
The same applies in reverse. If you listed in summer and it's now autumn, a refresh with cosy, warm interior shots and well-maintained autumn gardens can give your listing new life.
Seasonal updates aren't about vanity. They're about keeping your property competitive with everything else hitting the market right now.
Video Walkthroughs and Drone Footage: The Refresh That Stands Out
If your listing launched with just photos, adding video is a game-changer.
Why video works:
1. Buyers spend more time engaging with your listing A photo takes 2 seconds to assess. A video walkthrough takes 60-90 seconds. That's more time for them to imagine themselves living there, more time to notice details, more time to fall in love with the space.
2. Video shows flow and scale in ways photos can't Photos are static. You can't tell how rooms connect, how big spaces actually feel, or what the view looks like when you walk through the front door. Video solves this.
3. It signals that you're serious Most listings don't have video. Adding it shows you're invested in selling, not just waiting around hoping someone bites. It communicates quality and professionalism.
Drone footage works the same way, but for exteriors.
If your property has:
A large garden (especially if it's the widest on the street)
Unique positioning (corner plot, backing onto fields, cul-de-sac location)
Period features or architectural interest from above
Proximity to desirable landmarks (parks, schools, transport)
...then aerial shots showcase what ground-level photos can't. It's not a gimmick. It's strategic marketing.
Click's video and drone services
What Your Agent Should Be Doing (But Might Not Be)
If your listing has been live for 4-6 weeks and viewings have dried up, your agent should be proactively suggesting a refresh. If they're not, here's what to ask them:
"Can we update the photos to reflect the current season?" If you listed in winter and it's now spring (or vice versa), this is non-negotiable. Fresh seasonal photos aren't optional – they're essential to staying competitive.
"What's our refresh strategy if viewings drop off?" A good agent plans for this upfront. They should have a strategy for relaunching your listing with updated content if initial interest fades. If their only answer is "reduce the price," they're not thinking strategically.
"Can we add video or drone footage?" If your listing doesn't have video yet, adding it is one of the most effective ways to stand out. Ask if they can arrange it, or if you need to commission it yourself.
"Are we using all the photos we have, or holding some back for a relaunch?" Smart agents don't dump all 24 photos into the initial listing. Rightmove recommends 8-10 images to start. That leaves 14 photos in reserve for a refresh later. If your agent used everything upfront, they've played all their cards too early.
If your agent isn't suggesting any of this, it's worth asking why.
How Click Works With Your Agent to Refresh Listings
We work directly with homeowners, but we can also coordinate with your agent. Why? Because all creative content has to echo the sales pitch.
Your agent knows the property's unique selling points. They know what buyers at your price point are looking for. Our job is to capture that visually, in a way that hooks future buyers, not just makes you happy.
Here's the critical difference: the target audience is the future buyer, not you. You might love your hallway and utility room. You use them every day. They're functional, practical spaces that make your life easier. But they're not the hook that gets viewings booked.
Buyers need to see the wow factors first: the kitchen extension, the wide garden, the renovated bathroom, the period features. Those are what drive viewings. The hallway and utility room? They're pleasant surprises during the viewing itself, the details that secure the second viewing.
Not everything should be revealed online. Leave some discovery for the in-person visit, where your agent can guide them, answer questions, and build excitement. Our job is to capture the right content – the shots that get buyers through the door. Then your agent takes over and closes the deal.
Here's what a Click refresh includes:
Updated photography that reflects the current season and best light
Optional video walkthroughs to show flow and scale
Drone footage for properties with standout exteriors or gardens
Strategic shot selection (we advise on what to lead with, what to hold back)
Coordination with your agent to ensure the visuals support their sales strategy
We shoot more than you'll use initially. That's deliberate. When it's time for a relaunch, you've got fresh content ready to go without needing another site visit.
Book a listing refresh with Click
What to Do Right Now If Your Listing Has Stalled
If you're reading this because viewings have dropped off and your agent is pushing for a price cut, here's your action plan:
Step 1: Check the competition Look at comparable properties that have listed in the last 2-4 weeks. How do their photos compare to yours? Are they fresher, brighter, more seasonal? If yes, you've identified the problem.
Step 2: Assess your current photos Are they still current? Do they reflect the season? Do they show the property at its best? If you listed in winter and it's now spring, the answer is no.
Step 3: Talk to your agent about a refresh Ask about video, drone footage, seasonal reshoots, or deploying reserve photos if you have them. Frame it as: "Before we reduce the price, let's make sure the marketing is doing its job."
Step 4: If your agent won't arrange it, take control You can commission fresh photography yourself. We work with your agent to ensure everything aligns with their sales strategy, but you don't need their permission to improve your marketing.
Step 5: Relaunch with new content and reset the clock Updated photos, new video, fresh copy – treat it like a relaunch. Your listing will jump back to the top of search results and get a second chance to attract buyers.
Don't Leave Money on the Table
Cutting your price is easy. It's also expensive.
A 4% price reduction might feel like a small adjustment, but it's upwards of £25,000 you'll never get back. And if the problem wasn't the price to begin with, if it was stale photos, poor visibility, or bad timing, you've just cost yourself equity for no reason.
Refreshing your marketing costs a fraction of a price cut and solves the actual problem.
Your home is worth what it's worth. Don't sell yourself short because the marketing went stale.
The Bottom Line
Listing fatigue is real, but it's fixable. Updated photography, video, and seasonal updates reset the clock, boost your visibility, and give buyers permission to reconsider. Before you drop your price, refresh your marketing. It's faster, cheaper, and far more likely to get the result you actually want.
